Simply Southern Tracker

Save those who can't save themselves.

Every Simply Southern NFC bracelet is linked to a real animal in the wild. Tap your phone, meet your animal, follow their journey.

Tap. Meet. Track. Wear the wild. Real animals. Real journeys. Save those who can't save themselves. Tap. Meet. Track. Wear the wild. Real animals. Real journeys. Save those who can't save themselves. Tap. Meet. Track. Wear the wild. Real animals. Real journeys. Save those who can't save themselves.
How It Works

Tap. Meet. Track.

Step 01

Get a Bracelet

Pick up your favorite Simply Southern NFC bracelet — every one is linked to a real wild animal.

Step 02

Tap Your Phone

Hold your phone near the bracelet — no app needed. The animal's page opens in your browser.

Step 03

Track Their Journey

Meet your animal, watch their live satellite track, and learn how to help protect them.

A loggerhead sea turtle
Meet Noodle
Why help?

The wild needs
people like you.

Nearly 90% of the planet's incredible animals face threats — but there's hope. We've partnered with conservation organizations to protect our precious wildlife.

With every purchase, a portion of our proceeds is donated directly to support vital conservation missions around the world.

Learn More
Meet the Lineup

Wild crew
on the move

Each bracelet is linked to a real animal with a live satellite tracker. Tap anytime to check in on their journey.

Sea Turtles
Sea Turtles
Elephants
Elephants
Lions
Lions
Giraffes
Giraffes
Gorillas
Gorillas
African Wildlife Foundation Our Partner

We support AWF's
Species Protection Program

The African Wildlife Foundation is Africa's oldest global non-governmental organization dedicated to ensuring that wildlife and wildlands thrive in modern Africa. Their programs integrate wildlife conservation, human development, and economic growth — ensuring a sustainable future for both people and wildlife.