Save those who can't save themselves.
Every Simply Southern NFC bracelet is linked to a real animal in the wild. Tap your phone, meet your animal, follow their journey.
Tap. Meet. Track.
Get a Bracelet
Pick up your favorite Simply Southern NFC bracelet — every one is linked to a real wild animal.
Tap Your Phone
Hold your phone near the bracelet — no app needed. The animal's page opens in your browser.
Track Their Journey
Meet your animal, watch their live satellite track, and learn how to help protect them.
The wild needs
people like you.
Nearly 90% of the planet's incredible animals face threats — but there's hope. We've partnered with conservation organizations to protect our precious wildlife.
With every purchase, a portion of our proceeds is donated directly to support vital conservation missions around the world.
Learn More
Wild crew
on the move
Each bracelet is linked to a real animal with a live satellite tracker. Tap anytime to check in on their journey.
Our Partner
We support AWF's
Species Protection Program
The African Wildlife Foundation is Africa's oldest global non-governmental organization dedicated to ensuring that wildlife and wildlands thrive in modern Africa. Their programs integrate wildlife conservation, human development, and economic growth — ensuring a sustainable future for both people and wildlife.